Agility+

Strategy

For: All companies

1. Market research: primary & secondary research, e.g. survey, online questionnaire, external research datasets 

2. Competitor dynamics: study of competitor landscape, assets, strengths and weaknesses 

3. Strategic options & evaluation: shortlisted high priority themes 

4. ROI/cost-benefit analysis: prioritisation of initiatives 

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Strategy engagements can vary greatly in scope and length, depending on the purpose i.e. targeted for example a market entry strategy, or a product suite review, vs. broad e.g. annual strategic planning process. 

Investments

For: Large corporates, as well as investment, e.g. VC and PE funds

1. Landscape analysis: identify value chain priorities, assets available to synergise with, and key targets in market 

2. Target due diligence: deeper outside in DD without interaction with target companies 

3. Deal structuring and funding considerations: investment thesis and potential deal structure approach 

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Support could vary widely depending on target objective. 

Transformation

For: Gov't agencies & departments, divisional teams in large corporate organisations

1. As-is/current state review: desktop research & surveys/interviews

2. Stakeholder engagement: labs with main stakeholders 

3. Blueprint development: co-develop future state blueprint & roadmap

4. Quick win implementations: workstream & change team governance, high impact initiatives, tracking & monitoring 

5. Change management: change leadership, initial execution & continuous improvement 

Agility can take on a range of policy development, strategy and write-ups. We support research and stakeholder interviews, as well as lab coordination and implementation. 

Operations

For: Medium & large companies with high volume operations

1. E2E process diagnosis: lean diagnostic to identify issue areas (go and see, Jidoka, Kanban) 

2. Process reengineering design: stakeholder workshops, trial POCs

3. Lean practice deployment: training & change management

Lean practices take time to deploy across a large organisation. We recommend a relatively light implementation support through a train-the-trainer approach utilising client change agents. 

Partnerships

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. Eco-system mapping: value chain, players, strengths/weakness

2. Proposition analysis: targeted offer for each partner 

3. Pitch proposal development

4. Engagement: high level engagement with partners to test willingness to collaborate 

5. Prioritised key actions to pursue

Best coupled with strategy refresh to ensure alignment between key strategic thrusts and partnership target and approach for engaging them. 

Growth hacking

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. Cohort analysis: deep-dive analysis to define cohort segments 

2. Funnel dashboard: key management barometer 

3. Gap analysis: problem solving major drop-outs & root cause issues 

4. Intervention mapping: co-develop key solutions with team

5. POC intervention deployment & codification

Growth hacking is generally an iterative process that while can be supported by an external party, must be developed as an internal capability. We take this view when working with teams i.e. to ensure capability building is part of the scope of work. 

Analytics 

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. Stock-take of current tools: understand data availability, visibility and accountability as-is 

2. BI dashboard development: co-develop with top management based on priority objectives 

3. 3rd party tooling review and tech integration: if required 

4. Operator training: capability building and training 

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Generally some level of analytics exists in most organisations. Key is to home in on the specific metrics and tools that will yield the greatest benefit to the company. 

Marketing optimisation

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. Channel mix & ROI analysis

2. Optimisation: hypothesis generation & problem solving 

3. Intervention and trial deployment

4. Refinement & codification of practices 

Typically junior marketing teams are over-reliant on digital performance marketing alone as sole priority for marketing efforts. This does not maximise ROI on marketing spend. Additionally, FB and Google are over-emphasised and typically not optimised adequately enough. 

Product development

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. User journey development 

2. High-level UI/UX

3. Key art design and development 

4. Trial deployment 

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Agility will work with external parties to co-deliver this service.

Tech architecture

For: Startups and marketing/ product teams within mid-large scale corporate organisations

1. Overall architecture review 

2. Gap analysis 

3. Review of external options 

4. System integration 

Agility will work with external parties to co-deliver this service.